Ames Lab Critical Materials Institute Dr. Alex King Presents on TEDx Des About Rare Earth Supply


Dr. Alex King director of the Critical Materials Institute at Ames Lab presents the view that having one unreliable source of rare earth materials leaves manufacturers and society vulnerable to shortages and price instability. He presents economic data and historical pricing for rare earths as well as other materials.

Looking at the cell phone of 40 years ago and the modern smart phone he makes the case that the smartphone is composed of 60 chemical elements, and a shortage of any one could disrupt production. He compares the modern availability of rare earth materials with the stone age, copper age, bronze age, and iron age. He offers a parallel between those times and present. Watch the 18 minute TEDx Des video, The Dawn of the Age of Critical Materials. Or watch below.


About Bob Russotti

Robert Russotti is the Chief Marketing Officer and co-founder of Eutectix, LLC. He has worked in consumer and industrial markets at Fortune 500 companies and with non-profits serving education and industrial markets. He co-founded Voltaix, LLC in 1986 (acquired by Air Liquide in 2013) and was granted a patent for the manufacture of germane gas. Robert is a member of the Digital Analytics Association (DAA) and the Search Engine Marketing Professionals Organization (SEMPO). He served on the DAA Web Analytics Standards Committee and the Emerging Technology Committee for SEMPO. He has guest lectured at industry events and at NYU and SUNY Stony Brook about marketing, branding, analytics and social media. He has been a consultant to companies in a wide range of businesses. Robert has an SBA from Long Island University, an MBA in administration from Adelphi University and a B.S. in Chemistry combined with Math and Physics from SUNY Albany.